Author : Simran Chalke – Medical Department, Namrata Parwani – Marketing Department

OVERVIEW

Dry shampoo is a hair care product designed to cleanse the scalp and hair without water. It typically consists of oil-absorbing ingredients, such as starches, and may come in various formulations, including powder, aerosol, foam, and liquid. The primary function of dry shampoo is to absorb excess oil, refresh the scalp, and add volume, making it a convenient option for extending the time between traditional wet washes. Aerosol formulations, which use pressurized gas to deliver ingredients in a fine mist, offer superior application uniformity and coverage. While dry shampoo provides an easy and quick solution for maintaining hair freshness, it may vary in effectiveness and potential residue, depending on the formulation.

INTRODUCTION

Dry shampoo is a hair care product designed primarily to absorb sebum (oil) and environmental pollutants from the scalp without the use of water. Its primary function is to extend the interval between traditional shampooing, offering a convenient solution for individuals with busy lifestyles, those experiencing hair oiliness, or individuals with physical limitations hindering regular hair wash (1).

Dry shampoo works like a tiny oil magnet for your hair. The Main Ingredients of dry shampoo are absorbent powders like starch or clays. These Powders target the oil and Grease (sebum) on your scalp. As you massage the dry shampoo into your roots, the absorbent powder or ingredients clings to the oil and grease, essentially it soaks them up. So, by absorbing the oil dry shampoo leaves your hair looking clear and voluminous (3).

1.1 What Makes Dry Shampoo a Must-Have?

Extended styling of hair

Dry shampoo’s role extends beyond mere oil absorption; it functions as a versatile styling tool. By providing texture and volume, it creates a foundation for various hairstyles. The product’s ability to absorb excess oil and create grip enhances the longevity of styles, preventing them from quickly losing their shape (6). Additionally, dry shampoo can be used strategically to target specific areas, such as the roots for added lift or the hairline for a polished look.

Refreshes hair on the go

Dry shampoo is a hair care product designed to rapidly absorb oil and environmental pollutants from the scalp, providing a cleansing effect. It offers a convenient alternative to traditional wet shampooing, particularly in scenarios of limited time or access to water, such as post-workout, travel, or busy lifestyles (4).

Gives Volume to Hair

Beyond Oil absorption, dry shampoo can also add volume and texture to your hair. Dry shampoo creates a grip at the roots, help png your hair fuller and thicker.

Protects Hair Colour

Frequent Hair washing can strip your hair colour, causing it to fade prematurely. Dry shampoo, by reducing the need for frequent washes, indirectly helps preserve your hair colour. However, to ensure optimal colour protection, it’s essential to choose a dry shampoo specifically designed for colour treated hair (5).

Environmentally friendly

By extending the interval between traditional water-intensive hair washing, dry shampoo indirectly decreases potable water consumption. Furthermore, the associated energy expenditure for water heating is reduced (7). The product’s packaging often requires less material compared to conventional hair care products, mitigating plastic waste. Additionally, the utilization of natural, biodegradable ingredients in certain dry shampoo formulations can minimize the introduction of synthetic chemicals into the environment (2).

1.2 Types of Dry shampoos available in the Market

Powder

The powder formulation is typically starch and clay and these ingredients absorb oil and grease. For voluminizing, ingredient like silica is added to give volume and texture. For conditioning ingredient like silicone is added to minimize dryness and adds shine. Its applied directly on the scalp or roots and has chances of leading to irritations and side effects. It requires thorough brushing or massaging to distribute evenly, removes excessive powder and can be messy to apply, leaving visible residue (10).

Aerosol

In contrast to powder dry shampoos, aerosol formulations offer a more convenient application method. These products utilize a similar core of absorbent powders like starch or clay, but they are suspended within a propellant gas. The propellant, typically a hydrocarbon mixture, serves two primary purposes. Firstly, it acts as a carrier, propelling the dry shampoo ingredients as a fine mist during application. This facilitates easier distribution throughout the hair, minimizing the risk of visible residue, particularly on darker hair tones. Additionally, the propellant allows for a more targeted application, as the product doesn’t necessarily require direct contact with the scalp. The ease of use and even distribution offered by aerosol dry shampoos make them a popular choice for consumers seeking a quick and convenient hair refresh (8).

Foam-Liquid

The cleansing and oil-absorbing properties of liquid dry shampoo are primarily designed to the inclusion of absorbent materials, such as starch or clays. These components bind to excess sebum and other impurities, creating a physical barrier that helps to reduce scalp oiliness (11).

2. FLAWLESS FIX DRY SHAMPOO

Flawless Fix Dry Shampoo is a hair care product designed to provide a quick and easy solution for oily hair. The core technology behind its effectiveness lies in the benefits of 6x micronized starch. These microscopic starch particles function like tiny magnets, attracting and capturing oil and grease from the scalp. Imagine them as sponges that soak up the excess oil, leaving your hair feeling clean and refreshed. By effectively removing the oil, the dry shampoo restores your hair’s natural volume and texture, giving it a fuller and bouncier appearance (9).

This unique combination of oil absorption and volume enhancement makes Flawless Fix Dry Shampoo a standout product for people with busy lifestyles. It offers a convenient way to maintain fresh-looking hair between washes, saving time and effort without compromising on style.

3. AEROSOL FORMULATION

Aerosols are pressurised dosage form containing one or more active Ingredients (Product concentrate + Propellant). E.g.: Mist, Fog. Aerosol cans function through pressurized expulsion. A propellant gas is introduced to generate internal pressure, which propels the product through a nozzle as a fine mist upon actuator depression. This consistent pressure ensures uniform product discharge throughout the can’s lifespan. In the absence of a propellant, diminishing internal pressure would result in decreased product output, culminating in complete cessation as equilibrium with the external environment is reached. This would manifest in inconsistent spray patterns and product wastage (11).

3.1 Why should one choose aerosol formulation?

Dispersion and application efficiency

Aerosol dry shampoo delivers starch particles in a fine mist using pressurized gas. This method ensures even distribution of the product on the scalp, allowing for better oil absorption compared to dry shampoo in powder or liquid form (12).

Particle size and coverage

Aerosol dry shampoos use exceptionally small particles, which allows for superior penetration and adherence to hair strands. This microscopic size ensures that the dry shampoo can effectively coat the scalp and hair, providing comprehensive coverage. As a result, the product can absorb oil more efficiently and leave hair looking refreshed and voluminous (13).

Oil Absorption

Aerosol dry shampoos contain ingredients like starches and clays specifically designed to soak up excess oil and sebum from the scalp and hair. The aerosol format ensures these oil-absorbing components are evenly distributed, allowing them to effectively bind and remove oil without leaving behind a heavy residue. This results in a cleaner, fresher scalp and hair (1).

Volume and Texture

Starch, a key ingredient in aerosol dry shampoos, plays a crucial role in enhancing hair volume and texture. The aerosol format allows for even distribution of the starch particles, which helps to lift the hair roots, creating a fuller and more voluminous appearance. This effect, combined with the dry shampoo’s oil-absorbing properties, contributes to a refreshed and revitalized look(4).

Convenience and user experience

Aerosol cans are typically easy to use and convenient for application. The pressurised can allow for quick and precise spraying making them suitable for on-the-go. Where traditional shampooing is not feasible (5).

Preservation of Ingredients

Aerosols packaging help in protecting the integrity and effectiveness of the ingredients within the dry shampoo formulation. Aerosol cans function through pressurized expulsion (2). A propellant gas is introduced to generate internal pressure, which propels the product through a nozzle as a fine mist upon actuator depression. This consistent pressure ensures uniform product discharge throughout the can’s lifespan (10). In the absence of a propellant, diminishing internal pressure would result in decreased product output, culminating in complete cessation as equilibrium with the external environment is reached. This would manifest in inconsistent spray patterns and product wastage (7). Overall, the scientific design of aerosol dry shampoo optimizes its effectiveness in cleansing, volumizing, and refreshing hair between traditional washes. Their formulation and delivery mechanism contribute their popularity and advantages over other types of dry shampoo.

3.2 Why consider flawless fix over other dry shampoos?

Other Dry Shampoo

Other dry shampoo focuses only on oil absorption using starch, clays (Kaolin), and baking soda. It also contains ingredients like alcohol for fragrance and cleansing, along with silica for volume. These may leave a white cast.

Flawless fix Dry shampoo

Flawless Fix dry shampoo offers a targeted approach to hair care by utilizing specific ingredients to address diverse hair needs. The six-starch formula effectively absorbs excess sebum, a primary contributor to oily hair. Starches such as Oryza (rice) and corn, known for their absorbent properties, provide mattifying effects, enhancing volume while reducing greasiness between washes (4). For dry and damaged hair, the inclusion of sunflower seed oil imparts essential hydration and nourishment, mitigating dryness and brittleness. Orbignya speciosa kernel oil, rich in conditioning properties, further hydrates the hair, reduces frizz, and imparts a lustrous shine while still addressing oil control (11). Lastly, the dry shampoo fortified with Prunus Amygdalus dulcis (almond) protein caters specifically to fragile or weak hair. Protein hydrolysis yields smaller peptides that can penetrate the hair shaft, strengthening it from within, thereby reducing breakage and improving overall hair health (3).

Figure 1: Flawless fix Dry shampoo V/S Other Dry shampoo

Figure 2: Benefits of 6x micronised starch

4. AVOIDANCE OF HARMFUL CHEMICAL IN HAIR CARE PRODUCTS

The inclusion of harmful chemicals in hair care products, particularly in dry shampoos, is increasingly scrutinized due to their potential adverse effects on both human health and the environment (9).

Surfactants, such as Sodium Lauryl Sulphate (SLS) and Sodium Laureth Sulphate (SLES), commonly employed for their cleansing properties, are often avoided due to their propensity to strip the hair of its natural oils, leading to dryness, irritation, and damage to the hair cuticle. Moreover, these surfactants can contribute to skin irritation and allergic reaction (3).

Preservatives, like parabens, are frequently substituted with more benign alternatives because of their potential endocrine-disrupting properties. Parabens mimic the hormone estrogen, and while the extent of their impact on human health is still under investigation, precautionary measures are often taken to minimize exposure(11).

Volatile Organic Compounds (VOCs), including benzene, toluene, and formaldehyde, are harmful air pollutants that can contribute to respiratory problems, irritation, and long-term health risks. Their presence in hair care products is strictly regulated due to the potential for inhalation exposure (12).

Furthermore, certain heavy metals, such as lead and mercury, can accumulate in the hair and pose health hazards. Their inclusion in hair care products is banned or strictly limited due to their toxicity.

5. BENEFIT OF FLAWLESS FIX DRY SHAMPOO

Naturally formulated with 6x micronized starch

Naturally formulated 6x micronized starch is derived from natural sources like rice, corn, wheat, potato, tapioca, cassava. its free from synthetic additives and chemical, making it a potentially gentler option for consumers. The term  “ micronized ’’ signifies that the starch has undergone particularly micronization process, resulting in particles  six times finer that the original size(6).

Provides Volume and bounce to Hair

By absorbing excess oil at the roots, dry shampoo helps lift the hair away from the scalp, creating a base for added volume and gives bounce to hair.

Absorbs oil and sweat

Dry shampoo is haircare product designed to absorb excess oil and sweat from the scalp. The key effectiveness lies in absorbent ingredients, which typically acts like a sponge, soaking up unwanted oil and moisture, leaving hair looking and feeling cleaner.

Add Volume and texture

The starch-based formula creates texture, lifting the hair at the roots and giving it a fuller appearance.

Time-saving and Safe for daily use

Dry shampoo is a revolutionary product that has transformed hair care routines by offering a significant time-saving advantage. Traditionally, washing, conditioning, and styling hair can be a time-consuming process. Dry shampoo eliminates the need for this entire routine by providing a quick and efficient solution for refreshing hair between washes (1).

Free from Harmful chemicals

Dry shampoos free from harmful chemicals prioritize using natural and gentle ingredients. The potential health risks associated with these chemicals make it crucial to choose dry shampoos carefully (8). Long-term exposure to these substances can have serious consequences. Additionally, these chemicals can irritate the scalp, leading to dryness, itchiness, and dandruff. By opting for dry shampoos free from harmful chemicals, you are prioritizing your health and well-being while still enjoying the convenience of this product. It’s essential to read product labels carefully and choose brands that prioritize transparency and safety (13).

6. DERMATOLOGIST RECOMMENDED

Texture longevity and hair treatment integrity

Flawless fix helps in adding essential oil and lipids to restore the hair’s natural protective layer, crucial for maintaining hair treatments such as Botox, keratin resulting in prolonged smoothness (1).

Enhanced colour longevity

Colour hair needs special care to prevent it from fading frequent washes and conditioning cause fading. However, Flawless fix extends the colour life and prevents from damage.

Enhance volume and bounce

Dry shampoo’s ability to enhance hair volume and bounce is a result of its unique formulation and interaction with the hair shaft. typically, cornstarch or rice starch, are the primary agents responsible for oil absorption. By binding to excess sebum, they create a rougher texture on the hair strand. This increased friction between hair fibres contributes to greater volume and lift at the roots (2).

Residue Free and Visible Results

The concept of a “residue-free” dry shampoo might seem counterintuitive given its primary function of absorbing oil and adding texture. However, advancements in formulation have led to products that minimize visible and tactile residue (13).

Figure 3a:  Before Using Flawless Fix                           

Figure 3b: After using Flawless Fix

Figure 3a: The scalp appears flaky with visible dandruff or dry skin. Hair strands are thinner and less defined, suggesting potential damage or dryness.

Figure 3b: The scalp appears cleaner with reduced flakiness. Hair strands seem thicker, more defined, and potentially less oily.Python

CONCLUSION:

Flawless Fix dry shampoo presents a compelling solution for maintaining healthy and vibrant hair between washes. The product’s formulation, centered around a 98% natural ingredient base, underscores its commitment to gentle yet effective hair care. A key innovation lies in the utilization of 6x micronized starch, a cutting-edge technology that excels in oil absorption without compromising hair health. This unique approach effectively addresses common hair concerns such as oiliness, dryness, frizz, and weakness, as visually evidenced. By merging nature’s goodness with Aerosol technology, Flawless Fix dry shampoo offers a refreshing and revitalizing experience for the hair. Its ability to deliver superior oil control and overall hair improvement, while maintaining a gentle touch, positions it as a standout product in the hair care market. This dry shampoo’s potential to become a staple in hair care routines is evident, catering to a wide range of consumers seeking a natural and efficient solution for maintaining healthy, beautiful hair.

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Author : Simran Chalke – Medical Department, Namrata Parwani – Marketing Department